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Research & Development
The 4C Research
Company
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Did research to know more about the brand's strengths, weaknesses, and unique differentiators
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Created current brand positioning
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Understood recent advertising
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Created messaging matrix
Category & Competitive
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What does the industry look like now?
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Who are the strongest competitors, and what are their advertising strategies?
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Created a 2x2 matrix to showcase the different brands' positioning.
Questions I considered
and the techniques I used:
New 2x2 matrix & "Only" positioning statement
Haribo Goldbears is the only playful bear gummy that lets teen girls mix fun with feeling grown-up.
617-834-7729
Fun Fact:
The color of the website background is Cosmic Latte #FFF8E7, which is the average color of the universe. And I LOVE IT.
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