trend research

For this mock campaign, I decided to focus on the trend "Adult Play," which involves adults engaging in playful activities traditionally associated with childhood.

 

Before creating the campaign, I reviewed reports from McKinsey, BBC, The Economist, and more to understand:

1) Why is Adult Play significant?

2) How did Adult Play start and evolve?

3) What societal and cultural factors have contributed to the creation and growth of Adult Play?​

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I also gathered examples from pop culture and advertising that incorporate Adult Play.

Now, it's your turn to explore and have fun with it. (Hint: you can drag, zoom, or even click it)