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trend research
For this mock campaign, I decided to focus on the trend "Adult Play," which involves adults engaging in playful activities traditionally associated with childhood.
Before creating the campaign, I reviewed reports from McKinsey, BBC, The Economist, and more to understand:
1) Why is Adult Play significant?
2) How did Adult Play start and evolve?
3) What societal and cultural factors have contributed to the creation and growth of Adult Play?
I also gathered examples from pop culture and advertising that incorporate Adult Play.
Now, it's your turn to explore and have fun with it. (Hint: you can drag, zoom, or even click it)
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617-834-7729
Fun Fact:
The color of the website background is Cosmic Latte #FFF8E7, which is the average color of the universe. And I LOVE IT.
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